NZFW 2014 – AIM

Huffer launched their new label, Aim, at a presentation in the Huffer basement yesterday. Beautiful photographs of Aussie model Bambi Northwood-Blyth, shot by Adam Bryce, adorned the room at a huge scale and were accompanied my musical awesomeness c/o Watercolours. Aim, designed by Aimee McFarlane,...

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Kylie Cooke in Zambesi jacket


We shot Kylie down at New Zealand Fashion Week in this great look that juxtaposed a sharp Zambesi jacket with more casual mix of a plaid T shirt, also by Zambesi, and dungarees by Huffer. We love her Nom*d socks peeking out of her boots...

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men's street style auckland


Mo caught our eye in this cool casual look. His neutral shades were accented nicely with the brown of his vintage bag and Topman brogues. His jacket was by Huffer, shirt by I Love Ugly and trousers again by Topman. His sunnies were by Moscot. ...

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We thought the simplicity of Rosie's look together with this interesting colour palette was striking. Her pants and sunglasses are from Asos, her jacket is vintage, her shoes are men's vintage brogues and her Huffer t-shirt belongs to her boyfriend. We love Rosie's colourful bag...

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Huffer closed New Zealand Fashion Week on Friday night with what they described as "an exhibition disguised as a party". It also conveniently doubled as a celebration for the opening of their new Takapuna store and Huffer's 15 years in business. An excited crowd quickly...

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